Mastering StorySelling for Persuasive Pitching

This course aims to enhance the storytelling and presentation skills set of healthcare professionals. It is a highly interactive class that incorporates three layers of cognitive learning:

Listening: Understand ideas and concepts presented by the trainer.
Writing: Reinforces learning by filling in key messages in the class workbook.
Doing: Learn by applying ideas and concepts in exercises individually and in groups. Real-world scenarios will be simulated for greater impact.

Learning Objectives

At the end of the course, participants will be able to:

Understand the difference between presenting and StorySelling.
Learn and use the 5-step StorySelling framework to craft a compelling story around their presentations.
Create an end-user-focused presentation with relevant content that connects and resonates with the audience.
Eliminate doubts and objections from stakeholders and get their buy-in.
Transform from presenters to storytellers who will engage their audience emotionally and persuade them to buy into their ideas, products or initiatives.

Target Audience

Managers and Executives who does presentations in the course of their work

Date

23 February 2024

Time

9.00am to 5.30pm

Course Fees

S$1,199 (SingHealth Staff, including GST)

Note: SingHealth and Duke-NUS Staff will be funded.

Class Size

30 pax

Venue

SingHealth Tower

Trainer

Ashok Miranda

Author

Business Transformation Architect

Former Head of Creative and Brand Strategy for Walt Disney Television and Sony Pictures Asia

Ashok is the author of the book Culling Culturitis; How To Rid Your Company of this Toxic Disease and Build a Winning Company Culture. He is much sought-after speaker, consultant and corporate trainer and a highly regarded company culture expert who has transformed the mindsets of thousands of business leaders and professionals. Ashok delivers game-changing insights on how businesses can successfully build strong cultures and navigate today’s complex and challenging business environment.

He has developed several proven frameworks that empower business of all sizes to fast-track the creation of winning company cultures, build strong customer-centric brands and deliver unparalleled customer success.

As a trainer, Ashok delivers a delightful mix of vivid storytelling, compelling evidence and practical guidance coupled with real-world insights, garnered from his extensive experience both in the corporate world and from his consulting, training and speaking body of work. He is passionate about helping businesses succeed by providing practical advice and proven strategies that they can implement immediately to deliver extraordinary results.

Registration Details

NOTE: Please inform and attain approval from your supervisor and respective institution HRs before sending in your registration.

To register, please email the following information to ask@singhealthacademy.edu.sg -
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In line with the Singapore Personal Data Protection Act (PDPA), please note that we have updated our SingHealth Data Protection Policy, a copy of which is available at http://www.singhealth.com.sg/pdpa. Hard copies are also available on request.

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